Facades of Attractive Employer in Indian IT Industry: Existing Employee Perspective

Despite advances in technology and major shifts in economy, people remain an organizations most valuable resource. Human capital and intellectual assets make a difference to the competitive advantage of the firm in a knowledge based industry. Employer Attractiveness (EA) is the prerequisite to attract and retain superior quality talent. Employer attractiveness can be defined as the envisioned benefits that a potential employee sees in working for a specific organization. This study empirically examines the elements of employer attractiveness in Information Technology (IT) industry from the perspective of current employees and determines the most attractive employer in the Indian IT industry. Results show that Indian IT employees valued economic factors, global opportunities, development factors, and application factors. Tata Consultancy Services (TCS) was the most attractive employer, followed by Infosys, Wipro, Polaris Software Lab and Hexaware. DOI: 10.4018/978-1-4666-2648-5.ch004